New bigger screen

The larger, more advanced Always-On Retina display makes everything look bigger and better on the Apple Watch Series 7. The challenge was to create a larger screen while at the same time slightly enlarging the dimensions of the watch itself. To do this, the screen was completely redesigned, reducing the limits by 40%, which allows almost 20% larger screen size than the 6 Series.

Always-On Retina display

Always-On Retina display. You do not need to lift your wrist or touch the screen to see the time or other information and complications on the face of your watch, because the screen is always on. It is now 70% brighter indoors when your wrist is down.